Why Cleaning Companies Should Offer a Natural Cleaning Package
- Nicky Kay
- May 17
- 3 min read
The cleaning industry is evolving. More customers are becoming conscious of the products used in their homes, especially families with children, pets, allergies, or sensitivities to strong chemical fragrances.
As demand for low-tox living continues to grow, offering a natural cleaning package can help cleaning businesses stand out, attract new clients, and increase customer loyalty.
Using products like doTERRA On Guard Cleaner alongside essential oils such as Lemon, Tea Tree, Peppermint, and Lavender allows cleaning companies to create a premium, fresh-smelling service that clients genuinely notice.
Why Customers Are Looking for Natural Cleaning Options
Today’s clients are paying closer attention to:
Harsh chemical smells
Product ingredients
Indoor air quality
Child and pet safety
Eco-conscious living
Many people still want a professionally cleaned home, they simply want gentler products used during the process.
By adding a natural cleaning package, businesses can offer clients more choice without completely changing their standard service.
What Is a Natural Cleaning Package?
A natural cleaning package is an upgraded or alternative service using plant-based cleaning products and essential oils instead of heavily fragranced commercial chemicals.
This can include:
Naturally scented surface sprays
Essential oil floor cleaners
Fabric freshening sprays
Bathroom cleaning solutions
Bin and odour sprays
Non-toxic room fresheners
The goal is to leave homes feeling:
Fresh
Clean
Calm
Less chemically scented
Why It Makes Sense for Cleaning Businesses
1. It Creates a Premium Service Option
Natural cleaning packages can easily be positioned as:
Premium cleans
Wellness cleans
Eco cleans
Family-safe cleans
Low-tox cleaning services
This gives businesses the opportunity to charge slightly higher rates for upgraded products and customised cleaning experiences.
2. Clients Remember the Scent
One of the biggest differences clients notice with essential oil cleaning is the smell.
Instead of overpowering bleach or synthetic fragrances, homes are left with fresh citrus, mint, or calming lavender aromas.
Popular combinations include:
Lemon + Peppermint for kitchens
Tea Tree + Lavender for bathrooms
Lavender room sprays for bedrooms
On Guard blends for whole-home freshness
A memorable scent experience helps clients associate your service with comfort and cleanliness.
3. It Helps Your Business Stand Out
Many cleaning companies offer similar services. Adding a natural option instantly gives your business something unique to market.
It also creates excellent content opportunities for:
Instagram
Facebook
TikTok
Blogs
Client referrals
Natural cleaning visuals tend to photograph beautifully and appeal strongly to modern homeowners.
Simple Products You Can Use
A cleaning company does not need dozens of products to begin offering a natural package.
A simple starter setup could include:
On Guard Cleaner Concentrate
Lemon essential oil
Tea Tree essential oil
Peppermint essential oil
Lavender essential oil
Amber spray bottles
Microfibre cloths
With these few items, cleaners can make:
Kitchen sprays
Bathroom sprays
Floor cleaners
Fabric fresheners
Dusting sprays
Toilet cleaning bombs
Easy Ways to Introduce It to Clients
Offer It as an Add-On
Examples:
“Natural Cleaning Upgrade”
“Eco-Friendly Home Clean”
“Essential Oil Fresh Home Package”
Clients can choose this option during booking.
Use It for Specific Rooms
Some businesses start by offering natural cleaning only in:
Nurseries
Bedrooms
Pet areas
Kitchens
This helps clients trial the service before upgrading their full clean.
Market the Experience, Not Just the Products
Clients are not only buying cleaning products — they are buying how the home feels afterwards.
Focus marketing around:
Fresh-smelling homes
Calm environments
Wellness-inspired cleaning
Family-friendly products
Luxurious finishing touches
Non toxic products including the air in the property after the clean
Final Thoughts
Natural cleaning is becoming more than a trend for many households, it’s now a preference. Cleaning companies that adapt early can position themselves as modern, thoughtful, and client-focused.
Adding a natural cleaning package doesn’t require a complete business overhaul. With just a handful of products and simple recipes, businesses can create a premium service that smells amazing, photographs beautifully, and gives clients more choice in how their homes are cleaned.
To purchase your starter kit, click the button below (You will just need some spray bottles, a spray mop and some clothes plus the ingredients for the toilet bombs if you wish to make them. We will supply you with all the recipes you need to add this natural service to your business.
If you would like to watch a video to learn more, message us for the link at hello@yourbetterhealth.co.uk
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